Filmmaker Ronnie Screwvala has criticised trade analysts for sharing inflated and inaccurate box office figures.
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Screwvala on Tuesday took to Twitter and asked two film trade analysts Komal Nahta and Taran Adarsh to give authentic box office numbers of films rather than inflated ones.
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“Isn’t it time everyone reports Box Office numbers accurately! @KomalNahta @taran_adarsh … accuracy of information builds credibility which the movie industry needs so badly … and not sure how long-to appease egos will Studios and all keep encouraging pumped up data on numbers,” Screwvala wrote.
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Many felt that the tweet was cryptically aimed at the latest release ‘Housefull 4’, which made over Rs1 billion (Dh52 million) in just five days of its release.
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However, the producer then clarified that the tweet was not directed to any movie.
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“Just to clarify that my tweet was not directed at any one movie (as is being wrongly assumed) but just an overall comment for the future + my reasons to tag some of the industry authorities was because they can make a difference to the credibility — happy Diwali,” he said.
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Screwvala’s latest production ‘Made In China’ released last week with ‘Housefull 4’.
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