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Award-winning size-inclusive hosiery brand Snag Tights has launched a
social media search for a ‘Snag Queen’ who will act as the brand’s first
global ambassador.
The brand is looking for an ambassador who embodies their values of
inclusivity and body positivity, and is open to any “glamorous and sassy
member of the public, regardless of age, gender, dress size or ability”.
The campaign has been launched in partnership with British drag star Sum
Ting Wong, who will be acting as a judge for the competition, and will
offer the winner a cash prize of 5,000 pounds, as well as a year’s supply
of tights, and a starring role in the brand’s upcoming ‘Snag Queens’
advertising campaign.
Since its launch, Snag Tights has always been committed to using real
people and real customers in their product imagery and marketing campaigns,
and it is asking for entrants over the age of 18 to apply on Instagram by
submitting an image of them as their best selves, with the hashtag
#SnagQueens.
On the new ‘Snag Queens’ campaign Snag Tights founder and chief
executive, Brie Read said in a statement: “Being inclusive and championing
our customers is at the heart of everything we do, so it’s high time we
appointed a Snag Queen to represent the brand.
“At Snag, we never use models, instead showing our tights on real people
of all shapes and sizes. So we’ve opened the search for our first Snag
Queen up on social media for all to enter, regardless of age, gender, dress
size or ability. We’re looking forward to seeing the brave and beautiful
personalities that come forward in the next few weeks!”
Entries are open until July 24, when they will be judged by an expert
panel which includes Drag Race UK star Sum Ting Wong and Snag Tights
founder Brie Read. The judges will select a shortlist, who will battle on
TikTok for a spot in the final. The winner will be selected by the public
during a final round hosted by Sum Ting Wong and held on Facebook Live from
August 17.
Snag is an online-only retailer based in Edinburgh that launched in
March 2018 offering tights that fit every-size and every-shape, with its
hosiery ranging from sizes 4 – 28+, and in a variety of height, waist and
body shapes.