Jeff Jarrett is attempting to get heat — both in the ring and in trademark form.
Jarrett applied to trademark the term "heat" on June 1. The filing was made with patent and trademark attorney Michael Dockins as the attorney of record.
The trademark filing can be seen below:
Word Mark HEAT
Goods and Services IC 041. US 100 101 107. G & S: Entertainment in the nature of wrestling contests; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment services, namely, live appearances by a professional wrestler and sports entertainer; Entertainment services, namely, personal appearances by a professional wrestler and sports entertainer; Entertainment services, namely, televised appearances by a professional wrestler and sports entertainer; Providing wrestling news and information via a global computer network; Providing online interviews featuring a professional wrestler and sports entertainer in the field of professional wrestling and sports entertainment for entertainment purposes
Jarrett currently works for AEW in multiple roles. He joined the company as its director of business development last November and also competes in the ring.
At Double or Nothing, Jarrett & Jay Lethal were unsuccessful in their attempt to win the AEW Tag Team titles from FTR. Jarrett and Lethal are part of a faction with Sonjay Dutt, Satnam Singh, and Karen Jarrett.
Jarrett joined AEW after departing his position as WWE's senior vice president of live events last August.
Jarrett also co-hosts the "My World" podcast about his career alongside Conrad Thompson.
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