San Francisco: Facebook-owned Instagram has launched a new video-music remix feature called “Reels” to take on Chinese short video making app TikTok.
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According to a report in TechCrunch on Tuesday, “Reels” will let users make 15-second video clips set to music and share them as Stories.
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“Just like TikTok, users can soundtrack their ‘Reels’ with a huge catalog of music, or borrow the audio from anyone else’s video to create a remix of their meme or joke,” the report claimed.
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Rolled out in the Brazilian market first, “Reels” will be available on both iOS and Android.
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Facebook CEO Mark Zuckerberg recently said that in India, TikTok has gone ahead of Instagram. He also mentioned that TikTok works much like Instagram’s Explore feature.
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According to Vishal Shah, Instagram’s Vice President of Products, the best way to succeed is to know who you are, what you represent and how you want to grow.
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“Instagram is the home to creativity and expression. That has been true from the day we were founded. It’s why we have a vast and robust creator ecosystem. It’s also why you see a lot of different platforms. It’s not just about video,” Shal told IANS in a recent interaction.
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“It can be about photos, it can be about Stories, it can be about video and the benefit that we see from a platform like Explore is that we have the ability to look at the broad ecosystem, not just the people you directly follow,” he added.
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Platforms such as Instagram and Facebook are facing strong competition from TikTok in the country. TikTok owner now plans to invest $1 billion in India despite the calls to ban the app.
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In November last year, Facebook quietly released a stand-alone app called “Lasso” to compete with TikTok.
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On Lasso, which is currently available in the US, users can record themselves dancing and lip-syncing to music, similar to what they can do on TikTok.
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