If it comes to true style for men it can be a harsh jungle out there. Online men’s magazine TheChicGeek.co.uk aims to make the life of smart men much easier by offering advice and guidance or a bit of reassurance about what they already know. The new independent style e-zine is interested in the personal appearance of men. The idea is that inside every stylish man there is a Chic Geek, you have to be a geek in order to be stylish, but the site will take it from there.

The News section features anything new in the worlds of men’s fashion and grooming. To find out what are the best tried and tested products and some of ChicGeek’s favourite things and trends, there’s the opinion section. Major fashion and grooming trends and buyers’ guides from some of the UK’s premium retailers are focused on in the Features section. Then the Geekipedia is a glossary of men’s wear terms that are used throughout the site.

The How To… is a collection of advice from industry experts, from how to choose a scent that suits to caring for knitwear. The StreetGeek is the site’s pick of the most stylish men on the street. Finally, if there’s a style dilemma or question unanswered, visitors can send an e-mail to Ask the Geek.

ChicGeek.co.uk wants to be the most definitive online men’s style site around. Everything the website covers is done in an inclusive and approachable manner, there is no right or wrong, just better or worse. We’re let to believe that the Chic Geek promises soon to become as essential to men as the usage of their toothbrush and paste.

Image: The Chic Geek

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